The Difference

Solution to bait shortage

The lobster fishery in Atlantic Canada relies on large amounts of bait (≈ 430 million pound baits used annually) to effectively harvest the target species. This bait represents a significant operational cost and an emerging conservation issue. Due to years of over fishing, the fish stock of main bait sources (mackerel and herring) has decreased significantly and in 2019, the fish were listed in a “critical zone” and lost their MSC-Sustainability certification.

SuBait is an alternative that protects the bait fish stock.

Adding value to seafood co-products 

The processing of fish for human consumption gives rise to co-products in the form of heads, viscera, frames, skin and other components. Seafood processors  generate huge amounts of co-products which cannot be fully utilized currently due to various reasons. Much of these co-products end in landfill or ocean dumping with potential environmental concerns.

There is great need to divert these processing by-products to value-added products and SuBait is poised to help.

Super food for lobster refugees

Due to climate change, sea water temperature is slowly increasing and more lobsters are moving from Maine to Atlantic Canadian waters. It is reported that all of the Maine lobster will be in Canadian waters by the middle of this century. This migration will help sustain Atlantic Canada’s lobster population but the lobster newcomers will need food. Without food, the Atlantic Canadian ecosystem will be negatively affected.

SuBait’s formulated lobster bait is poised to be there for them when they arrive.