SuBait is an innovative ocean start-up established in 2020. SuBait uses food science and marine biology to develop a superior sustainable lobster bait that replaces environmentally challenging commercial bait fish species.

We’ve developed a lobster bait that’s more sustainable than traditional bait

SuBait product is based on the seafood by-products generated by local seafood processors. It can reduce the lobster fishermen’s dependence on the commercial lobster bait like mackerel and herring. At the same time, it can also address the waste stream problems faced by the local seafood processors. The unique formulation and innovative design of the delivery system will make sure the alternative lobster bait will be effective, affordable, and sustainable.